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Managing brand equity : Capitalizing on the value of a brand name

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Managing brand equity : Capitalizing on the value of a brand name

by
Aaker, David A

Publication date
Topics
brand, brand names, marketing, branded goods, product policy, branding
Publisher
New York, Free Press
Collection
internetarchivebooks; americana; printdisabled
Contributor
Internet Archive
Language
English
Item Size
443.3M
Litteraturhenvisninger s.277-287
Access-restricted-item
true
Addeddate
2010-01-05 19:24:30
Bookplateleaf
0004
Boxid
IA102409
Boxid_2
CH105401
Camera
Canon 5D
City
New York
Edition
9th print.
External-identifier
urn:oclc:record:1036698554[WorldCat (this item)]
urn:lcp:managingbrandequ00aake:lcpdf:1ed9d8a2-956b-4aa4-a8f0-3b3b53a3c78b
urn:lcp:managingbrandequ00aake:epub:35c02245-3df6-4f6f-94ee-712e7c917c21
Extramarc
Cornell University
Foldoutcount
0
Identifier
managingbrandequ00aake
Full catalog record
MARCXML


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